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How To Write The Perfect Fundraising Letter – Sumac.
I came accross this when I was researching Direct Donor Marketing. It may be of interest to you if you are looking at diversifying your funding and encouraging community support.
The last two days I have been at a roadshow put on by the Foundation for Social Improvement. (The FSI).
Fantastic experianced fundraisers, passionate about small charities. I attended a session on Fundraising Strategy and a second session on Major Donors. I picked up loads of helpful hints such as how many trusts to target for a project and what rates of return you should expect from different types of fundraising activity. I am raring to go. What more can I say. Oh and they will cover your costs to attend their london training too.
Back to work after a welcome break at the end of the summer holidays. A colleague recommended I ring Stephen Finlay who had called into the office after chatting to our neighbour John Beynon who is Chair of the Chamber of Trade in Morpeth. To get to the point I ended up going on Stephen’s “Time to Sell” one day basic sales course at Morpeth Business Centre yesterday. The reason for attending was the course seemed to meet with a gap in my CPD which I wanted to address to help with my fundraising.
The course was relevant because the principles of selling a product, a service or a concept are the same. I now am more confident about planning our next campaign to raise funds from the local community for a People Carrier.
Stephen can be contacted on 07830 196 835 or stephen.2xl@gmail.com
Just used Cooliris Express to create this 3d photo wall from our flickr stream.
Nice!
A photo can convey so much more than words. I am passionate about using photos and video and and have tried to get as many up on the website, and our facebook page as possible soon after an activity. Some people think that consent is an obsticle to using photos but we have explicitly requested permission from parents and I dont believe anyone has declined consent. Parents and Young people alike seem pleased to be able to look at youtube videos or photos from activities and with social media sharing photos and videos is easy.
But whats the best way for a small organisation to process,manage and publish photos. Facebook seems to me to be the easiest. Different staff can all be administrators of your page and each can upload and comment on photos from their activity. Unfortunately, if staff are reticent to try facebook then you have no chance of getting them to update a website and it can be a struggle to encourage them to take photos of sessions.
I have recently updated our website with a cool new photo gallery. I am now thinking that uploading 100′s of photos could be a problem for our website and server. Maybe we can use Flickr to upload and host our photos and embed or populate our website with streams from flickr. Also how we could be more interactive by enableing young people – our service users to upload their own pictures maybe to a Flickr stream and then embedding this in our website?
Photos are great for Marketing & PR but in my view they must have a human side to be interesting and really useful. Our local paper has requested some photos of our summer activity programme so hopefully we will get a good article out of that. At the end of the year its good to have a catalogue of pictures from activities and events that can be used for an annual review to illustrate your activities to funders and supporters.
As I write it is the summer holidays. We have planned an ambitious range of activities for young people for the 6 week summer period. We have an excellent team of sessional staff who are delivering youth arts activities and bouldering. Activities have been marketed through distribution of flyers at schools during the last week of term.
Our Housing Project which is staffed by perminant staff is subject to rotating staff holidays with staff covering for each other and locum staff comissioned to fill gaps.
From a line managers perspective its a challenge staying on top of the housing project while pulling together the Summer Activity programmes and supporting sessional staff. I really think I must plan staff holidays better next year to avoid key personel being off at the same time.
We’re exactly half way into the summer programme, we have a sk8/BMX ramp building project which is going well, our bouldering wall has reopened and we are getting alot of requests for under 9s instruction but not over 9′s, our arts activities have engaged a limited number of teenagers. We have had a number of our supported housing service users making use of the facilities. While the activities are not as well attended as I had hoped, In some ways I am thankful that we are coping well, are learning and have got some good outcomes and in other ways I am wondering what we have done wrong. Was it not getting marketing out sooner? Did the marketing get distributed? Was it priced up wrong? Did the competition (BVAL) do better? We are thinking on our feet. Yesterday we did some consultation with young people hanging out in the park and market place to see if they have heard about whats on offer, and to find out what we could do in future. Last week we set up our Yurt in the park and offered arts in the park. This was not originally envisaged. This week we are beginning to get bookings for animation activities.
I have started thinking about marketing for afterschools session after the holidays. The new flyers have been designed and are now at the printers. We are getting 10,000 twice as much as we ordered for the summer programme. I have started thinking about progression for climbers at the bouldering wall and we are looking at how we can offer roped climbing as a progresson.
Tomorrow It is going to rain, the bouldering wall may well be busy and under cover activities may also be in demand. One of our youth workers has time booked away so we can only run limited activities. I need to deal with a Housing Service User who has all but abandoned one of our properties. A reminder of our core purpose in the middle of the fun and excitement of the summer programme.
Hello World as they say…
I am a manager of a community organisation in Morpeth, Northumberland. We are a registered Charity and our core business is provision of supported accommodation for young people aged 16-25 who are at risk of housing crisis. Details of our project activities are on our website and not the subject of this blog.
Ahead lies a challenge, to sustain and develop our activities to fulfil our vision of a “Community which enables young people to thrive“. One thing I’m sure of is that I am going to learn alot, have alot of fun, and with a fantastic team of young people, staff and volunteers, together we are going to achieve great things. With the highs come the lows so in some way this reflective blog will enable us and others to learn from our experiances, move on and help us celebrate our achievements.